The Engagement Marketing Manager is responsible for the strategic development and implementation of marketing campaigns and activities that increase customer lifetime value and drive revenue growth, focusing on engaging association members and increasing loyalty and retention.. The Marketing Manager will collaborate with cross-functional stakeholders, including product management, membership, sales, and customer success, to create personalized, data-driven campaigns with a focus on lifecycle marketing and persona building.
This role requires a self-starter who excels at relationship-building and working cross-functionally with business stakeholders to drive strategic product and portfolio storytelling, positioning, and messaging to deliver a positive ROI for the organization. The ideal candidate has a proven track record of driving revenue opportunities and improving brand awareness across multi-channel environments, along with a strong ability to manage multiple priorities in a dynamic setting. Must be curious, creative, and a strong writer who is excited to test new approaches.
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Domestic travel up to 5% may be required.
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