The Senior Director, Product (AI, Frameworks and Services) will lead the strategy, development, and delivery of ISACA’s AI-enhanced frameworks, platforms, and services. This role sits at the intersection of innovation and execution, driving the evolution of ISACA’s portfolio through the integration of advanced AI technologies, customer insights, and market trends. 

As the owner of the AI product portfolio, the Senior Director will define business models and go-to-market strategies that expand ISACA’s impact across B2C, B2B, and B2B2C markets. This includes advancing frameworks such as Digital Trust and COBIT through content licensing, strategic partnerships, and consulting services. The role will also collaborate closely with cross-functional teams and participate in the AI @ ISACA committee to align organizational efforts and accelerate AI-driven growth. 

This position requires a visionary leader with strong business acumen, proven success in P&L ownership, and expertise in guiding products from concept to launch. By blending innovation with financial and operational discipline, the Senior Director ensures ISACA’s frameworks and services remain competitive, relevant, and transformative for our global community. 

Product Vision, Strategy & Stakeholder Engagement

• Partner with the VP of Product to define and execute a comprehensive AI-driven product strategy aligned with ISACA’s vision, business objectives, and global customer needs.
• Serve as a key member of ISACA’s AI Committee, contributing to enterprise-wide AI strategy and governance.
• Integrate AI technologies into product roadmaps to drive innovation-focused growth.
• Shape and refine audience personas to inform product design, adoption, and messaging.
• Develop product content, marketing strategies, and go-to-market plans to strengthen value propositions and sales enablement.
• Communicate product strategy effectively across executive leadership, volunteer groups, and cross-functional teams to ensure alignment and long-term success.

Innovation, Market Intelligence & Strategic Planning

• Lead market research, competitive analysis, and voice-of-customer initiatives to uncover emerging trends and evolving user needs.
• Monitor industry developments and technological innovations to maintain product relevance and competitiveness.
• Forecast future market requirements and translate insights into innovative product strategies.
• Collaborate with ISACA members, customers, partners, and internal teams to co-create impactful solutions.

Product Planning, Channel Strategy & Partnerships

• Define product requirements and specifications for AI, platforms, frameworks, and services in collaboration with cross-functional teams.
• Develop channel-specific business plans informed by market trends and competitive insights.
• Lead strategic initiatives to maximize product and service ROI across channels.
• Cultivate and manage strategic relationships with partners, industry associations, government entities, analysts, and vendors to expand market reach and influence.
• Lead development of proposal responses that align with client needs and organizational priorities.

Cross-Functional Execution & Product Launch Management

• Drive cohesive product launches by aligning design, marketing, sales, and customer support teams.
• Lead execution of product strategies and champion ISACA’s vision across the organization.
• Oversee go-to-market planning, messaging, and marketing execution to ensure successful product introductions and sustained performance.
• Resolve escalated product issues to ensure seamless delivery and maintain stakeholder confidence.

Customer-Centric Development & Pricing Strategy

• Integrate customer feedback, user testing, and market insights into the product lifecycle to deliver customer-centric solutions.
• Design and implement pricing strategies and promotional programs aligned with revenue and market objectives.
• Establish and refine performance metrics to optimize product outcomes and guide strategic decisions.

• People Leadership
• Hire, train, develop, and evaluate direct reports to foster continuous growth and support ISACA’s success.

Other

• Periodically prepare written presentations and strategic updates for the executive sponsor to deliver to ISACA’s Innovation and Technology Committee of the Board.

Minimum Requirements:

• Bachelor’s degree in business, marketing, product management, technology or related field.
• 10+ years of experience in product management or related fields.
• Proven leadership experience, typically 5+ years managing product managers or cross-functional product teams.
• Progressive product management background with at least 5 years in a senior leadership role (Director, Head of Product, or equivalent), including ownership of product strategy, P&L, and multi-channel go-to-market execution.
• Deep knowledge of the AI domain.
• Proven ability to define requirements, build platforms, and deliver services (licensing, assessments, training, web-based, technical, or software products).
• Experience creating and implementing licensing programs, service models, and sales enablement initiatives, including direct support during customer sales cycles.
• Familiarity with industry frameworks (ITIL, COBIT, ISO, NIST) and leveraging them to guide product and service design.
• Proficiency with Salesforce CRM for product, sales, and customer engagement activities.
• Ability to travel up to 10% of time.

Preferred Qualifications:

• Master’s degree in business, marketing, product management, education/learning, technology degree from an accredited university.
• 15+ years of experience in product management or related fields.
• International product management experience with full ownership of the end-to-end product lifecycle, from concept through retirement.
• Proven ability to manage technology-focused B2B and B2C product lines, including both direct and channel distribution models (resellers, delivery partners, training partners).
• Strong background in technology-driven industries (e.g., SaaS, cybersecurity, enterprise software, professional frameworks/standards) with hands-on use of AI, machine learning, and data analytics in product strategy.
• Prior leadership of large-scale transformation initiatives such as AI integration, digital platform expansion, or channel diversification.
• Familiarity with product management tools (Jira, Trello, or similar) and experience collaborating with volunteer groups, associations, or standards organizations.
• Expertise in defining product requirements, roadmaps, and metrics/KPIs.
• Strong financial acumen, including budget oversight, forecasting, and ROI optimization.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization.
• Track record of successful product launches and lifecycle management