ISACA® (www.isaca.org) champions the global workforce advancing trust in technology. For more than 55 years, ISACA has empowered its community of 185,000+ members with the knowledge, credentials, training and network they need to thrive in fields like information security, governance, assurance, risk management, data privacy and emerging tech. With a presence in more than 190 countries and with nearly 230 chapters worldwide, ISACA offers resources tailored to every stage of members’ careers—helping them to thrive in a rapidly changing digital landscape, drive trusted innovation and ensure a more secure digital world. Through the ISACA Foundation, ISACA also expands IT and education career pathways, fostering opportunities to grow the next generation of technology professionals.

The Sr. Strategic Partner Enablement Manager is responsible for developing, executing, and optimizing strategies that empower our strategic partners to successfully promote and implement our products and services. These partners include content partners (bi-directional license agreements), authorized training partners / authorized training organizations, associations, and development partner alliances.

 

As the Sr Strategic Partner Enablement Manager, you will be responsible for optimizing the performance of our sales channels by equipping internal teams and external partners with the tools, content, and strategies they need to drive engagement and conversion. You’ll work within Product and serve as the bridge between marketing strategy and execution, ensuring that B2B, B2B2C, and Academic channels are fully enabled to deliver results. This role requires a blend of innovative thinking, strategic planning, and operational execution to enhance partner performance and drive joint business growth.

Execution:

• Design and implement comprehensive partner enablement programs.
• Develop and distribute enablement materials including playbooks and guides. Work with creative, comms, or marketing whenever possible to maximize reuse of existing content and maintain brand standards.
• Generate content such as case studies, emails, social campaigns, videos, testimonials, website copy, and blog posts for Channels. Work with creative, comms, or marketing whenever possible to maximize reuse of existing content and maintain brand standards.
• Coordinate and lead training sessions, workshops, and webinars to educate partners on products, services, and best practices.
• Develop sales enablement programs, materials and coordinate training sessions to ensure that the sales team is fully equipped to sell the products effectively
• Maintain Channel Partner Resource Center and Enterprise Sales Folders: populate, organize and keep current
• Constantly analyze and adjust to ensure the goals are met and that sales and strategic partners do not need additional support
• Develop materials that communicate the product’s features and benefits
• Provide support to the strategic partner marketing and sales teams and create materials they may use to increase sales to their end customers
• Assist in onboarding new partners
• Create and distribute to strategic partners a newsletter that highlights products, new releases, new support assets
• Collaborate with translation team to ensure that assets are in appropriate languages in a timely manner

Cross-Functional Collaboration:

• Engage subject matter experts to ensure message is correct and create content
• Ensure effective, proactive communication and collaboration within all ISACA departments
• Work closely with the marketing team to drive consistent product messaging
• Collaborate and support the assigned sales channels
• Collaborate with our strategic partners and identify additional support needed; bring new product ideas or market feedback back to the product team
• Keep marketing, ISACA sales, and strategic partners informed of products in development
• In partnership with product operations, manage the ISACA market development funds (MDF) management: -support marketing and sales activities, such as events, ad campaigns, or email campaigns through leveraging partner MDF funds. Manage distribution, tracking, and measuring the performance of these funds.

Strategy:

• Collaborate with product / partner leadership and sales to define and refine strategic partner enablement strategies
• Conduct market analysis to identify opportunities for partner growth through enablement and leverage competitive intelligence to inform strategic decisions.
• Define what approach / materials will be needed for products at all stages of the lifecycle for the channels you manage
• Plan and execute product launch campaigns for assigned channels and manage the cross-functional implementation of the plan
• Align strategies with sales goals
• Assist with the development of incentive programs

Data Analysis:

• Work with data analysts to establish consistent dashboards for awareness, engagement, and conversion metrics
• Monitor how the content created is used by strategic partners
• Provide insights and suggestions to stakeholders based on data and feedback
• Use data and analytics to measure and improve the effectiveness of product marketing initiatives
• Track incentive program effectiveness and make recommendations for future improvements

Process Improvement:

• Create new processes needed to support new product launches in a more timely fashion
• Automate processes where possible to scale and decrease production time
• Identify opportunities for operational efficiency

Continuous Improvement:

• Drive continuous improvement of initiatives, feedback, communication, training, and asset creation across all channels

Required Field of Study:

• Bachelor’s Degree in Business Administration, Marketing or Product Management or equivalent combination of education and relevant professional experience.

Minimum Years of Experience Required:

• 8+ years of relevant experience in a similar role or capacity, with a demonstrated record of success.

Description of Minimum Experience Required:

• Previous work experience as a product marketing manager or member of a marketing team. Familiarity with product management, data analytics, and project management
• Strong problem solving and analytical skills
• Excellent communication skills
• Ability to work collaboratively in a team environment
• Creative
• Strong problem-solving skills and attention to detail
• Data driven
• Salesforce experience with email campaigns and cadences
• Experience with strategic partner programs
• Experience in B2B2C channels
• Experience in training and development

Preferred Field of Study:

• Masters Degree in Marketing, Product Management, degree from an accredited university or equivalent combination of education and relevant professional experience.

Preferred Years of Experience:

• 10+ years of relevant experience in a similar role or capacity, with a demonstrated record of success.

Description of Preferred Experience:

• Experience marketing within a product team
• Experience working in an agile environment
• Experience working with inside sales teams
• Experience with strategic partner programs
• Experience in B2B2C channels
• Experience in training and development

Certification and Licensing (Preferred):

• Agile

Competencies/Skills Required:

• Salesforce
• Excellent written and verbal communication skills
• Strong presentation skills
• PowerPoint and other Microsoft Office products
• Excellent teamwork skills
• Data driven decision making
• Ability to influence cross-functional teams without formal authority
• Organized and detail oriented
• Strong time management skills
• Comfortable working in a target-oriented atmosphere
• Ability to manage multiple projects and meet project deadlines

 

Occasional travel may be required to attend company-sponsored events, meetings, or all-hands gatherings.

ISACA is proud to be an equal opportunity employer. ISACA is committed to building an environment of diversity, equity, and inclusion where equal employment opportunities are available to all applicants and employees without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, age, ancestry, disability, genetic information, citizenship, sexual orientation, veteran status, marital status, familial status, military discharge status, or any other characteristic or status protected by federal, state, or local law. We support an inclusive workplace where employees excel based on merit, qualifications, experience, and ability.

USD $98,679.00 - USD $148,020.00 /Yr.

Benefits Information available below: 

ISACA Career Opportunities and Benefits